Ask any marketing professional and they’ll tell you it’s far more expensive to convert a new customer than to increase the value of an existing client.
Here’s something else the most successful business owners know: The customer who has purchased recently is much more likely to purchase again—even if “recently” was only 10 minutes ago. That’s why upsells and downsells are so prevalent in every purchasing flow, from Amazon to Zappos.
And that’s exactly what your sales funnel is designed to do:
You very likely already have a sales funnel in place. In fact, if you’re selling anything online, I can guarantee you do have a funnel—but unless you’ve designed it with some specific goals in place, it’s probably not doing its best work for you.
Use this planner to create the perfect sales funnel.
As CEO of Nikki Woods Media and Victoria Street Publishing and Media Solutions, Nikki Woods specializes in providing the tools, support and platforms for transforming writers into published authors and empowers them to earn a living by telling their own stories. Nikki is also the founder of The GREATful Group - a tribe of dedicated to realizing their greatness through the practice of gratitude.