Few things demonstrate your expertise on a subject like a book does. That’s why so many coaches, speakers, marketers and others choose to publish books in their niche.
A book gives you:
But your book isn’t the only tool in your author arsenal. If you publish on Amazon, whether as a Kindle author, Create Space author, or with a traditional publishing house, you are entitled to an “Author Page.”
Just like the about page on your website, this is where Amazon browsers go when they want to know more about you. Say for example they’re browsing for information about business branding, and they find your new book. If you’re an unknown to them, it’s hard to know if you have the information they’re looking for. That’s where your author page comes in.
By clicking through to your page, new visitors can learn about:
They can even ask you a question or two. What better way to decide if that book is worth the investment in time and money than to get to know the author better?
But many authors simply don’t take the time to make the most out of their author page, and they’re missing out—not only on an opportunity to make a great impression, but on the chance to earn more money as well.
As CEO of Nikki Woods Media and Victoria Street Publishing and Media Solutions, Nikki Woods specializes in providing the tools, support and platforms for transforming writers into published authors and empowers them to earn a living by telling their own stories. Nikki is also the founder of The GREATful Group - a tribe of dedicated to realizing their greatness through the practice of gratitude.